Postmastery on BFM Business (French TV) – Understanding Email Deliverability and Its Impact

We are proud to share that Postmastery was recently featured on BFM Business, in an interview hosted by Gilane Barret and produced in collaboration with OpenMedias. The goal of this interview was simple: explain who Postmastery is and make the often misunderstood topic of email deliverability accessible to everyone.

Why talk about deliverability?

Deliverability is far more than "making an email arrive." It involves sender reputation, authentication (SPF, DKIM, DMARC), message security, and overall user experience. Many organisations are still unaware that their marketing performance heavily depends on these factors.

In the video, Jérôme Gays (Country Manager France) and Yves-Marie Le Pors-Chauvel (Deliverability Engineer) explain:

• Why deliverability has become a strategic business issue.
• How Postmastery supports companies through Deliverability Audits, Email Infrastructure Optimisation and Email Delivery Optimisation.
• How our Postmastery Console provides end-to-end visibility into Real-Time Sending Logs, IPs & Domains Reputation, Email Best Practices Compliance and Email Authentication.

Watch the video

The full video is also fully accessible on our YouTube Channel with EN Subtitles