2018/07/11 by Willem Stam.
Postmastery provides delivery monitoring and optimisation services on top of various email delivery environments. Sometimes we offer this service on top of on-premises MTA (like PowerMTA or EmailSuccess) and sometimes on top of cloud-based ESP’s (like Mailchimp or Smartfocus). A prerequisite of delivery monitoring and optimization services, is to get the right data points like […]
2016/07/22 by Willem Stam.
If you are considering an ‘on-premise’ email marketing solution, there are many options to choose from. One option is to choose a software vendor that provides the necessary components. The advantage of doing this is that the campaign front-end, MTA and bounce/complaint management, is included in an integrated solution. But these solutions are very expensive, […]
2011/11/06 by Maarten Oelering.
A common question among professional senders is: should I use an Email Service Provider (ESP) or can I send my emails in-house? To find a good answer can be difficult. There are a lot of ESPs and a lot of software vendors ready to help you, but where to get objective advise from? My customers […]