2025/05/23 by Willem Stam.
How Omeda Transformed Email Delivery with Postmastery
Omeda, a leading audience data platform, recently modernized its email infrastructure by partnering with Postmastery. Faced with growing email volumes and an aging internal system, Omeda made the strategic shift to PowerMTA, supported by Postmastery’s deep expertise in email delivery optimization. The results? Faster, more reliable delivery, crucial for time-sensitive communications, plus streamlined operations and […]
Categories: Case Studies, Deliverability, General, Solutions
2025/01/31 by Yves-Marie Le Pors-Chauvel.
Postmaster Tools by Gmail: A Revolution in Deliverability Monitoring
In March 2024, Google launched Version 2 of its Google Postmaster Tools dashboard, its tool which allows you to monitor the performance of your domains. On this occasion, the tool was subtly renamed Postmaster Tools by Gmail! In recent months, this new tool has not failed to add new features, the ideal opportunity to take […]
2018/07/11 by Willem Stam.
Postmastery supports SendGrid clients with multiple webhook endpoints
Postmastery provides delivery monitoring and optimisation services on top of various email delivery environments. Sometimes we offer this service on top of on-premises MTA (like PowerMTA or EmailSuccess) and sometimes on top of cloud-based ESP’s (like Mailchimp or Smartfocus). A prerequisite of delivery monitoring and optimization services, is to get the right data points like […]
Categories: Authentication, General, Sendgrid, Solutions
2016/07/22 by Willem Stam.
Turnkey email solution based on Interspire and PowerMTA
If you are considering an ‘on-premise’ email marketing solution, there are many options to choose from. One option is to choose a software vendor that provides the necessary components. The advantage of doing this is that the campaign front-end, MTA and bounce/complaint management, is included in an integrated solution. But these solutions are very expensive, […]
2011/11/06 by Maarten Oelering.
Email Service Provider versus In-house
A common question among professional senders is: should I use an Email Service Provider (ESP) or can I send my emails in-house? To find a good answer can be difficult. There are a lot of ESPs and a lot of software vendors ready to help you, but where to get objective advise from? My customers […]
Categories: Authentication, General, Providers, Solutions