2025/05/23 by Willem Stam.
How Omeda Transformed Email Delivery with Postmastery
Omeda, a leading audience data platform, recently modernized its email infrastructure by partnering with Postmastery. Faced with growing email volumes and an aging internal system, Omeda made the strategic shift to PowerMTA, supported by Postmastery’s deep expertise in email delivery optimization. The results? Faster, more reliable delivery, crucial for time-sensitive communications, plus streamlined operations and […]
Categories: Case Studies, Deliverability, General, Solutions
2025/01/15 by Maarten Oelering.
Deploying Business-Critical Emails with PowerMTA on Azure: A Bluetooth SIG Case Study
Objective: new email delivery solution Bluetooth SIG sends hundreds of thousands of automated outbound messages daily and successful email delivery is critical to Bluetooth SIG’s operations. Due to various technical constraints, Bluetooth SIG started a RFP process in early 2018 to select and implement a new email delivery solution, the Microsoft Azure hosted PowerMTA Project […]
Categories: Case Studies, Deliverability, General, PowerMTA
2025/01/07 by Willem Stam.
GivingTuesday 2024: Record-Breaking Email Campaigns with Engaging Networks
GivingTuesday is a key date for nonprofits and charities to engage supporters and drive crucial fundraising efforts. For many organisations, it’s one of the busiest days of the year, requiring platforms like Engaging Networks to scale efficiently to handle massive email volumes. In 2024, Engaging Networks rose to the challenge, delivering record-breaking results through careful […]
Categories: Case Studies, Deliverability, General
2024/01/23 by Olivier Moulene.
Implement the List-Unsubscribe Header to Protect Your Email Deliverability
In our daily work, we still encounter missing List-Unsubscribe headers in emails. Reason enough to publish another BLOG post on this topic. It has become even more important recently since Google and Yahoo now include the list-unsubscribe mechanism among their requirements. What is a List-Unsubscribe header? When subscribers want to unsubscribe from a mailing list […]
Categories: Case Studies, General, PowerMTA
2023/01/25 by Willem Stam.
Postmastery at Spotler Inbox Expo
Image library from last year. Postmastery is heading to Valencia Spain from the 27th of February through to 1st of March for the Spotler Inbox Expo. This three-day event will bring together experts, thought leaders and industry professionals from around the world to discuss the newest trends in deliverability, compliance and email marketing. This is […]
Categories: Case Studies, General
2023/01/10 by Maarten Oelering.
Warming sender reputation fast and getting it right!
Warming IP and domain reputation does not need to take months – there are many things you can do to speed up the process. Even a large enterprise sender can warm a range of IPs and domains in weeks. Proper preparation, planning and tools are essential to warm up your sender reputation. Enterprise senders often […]
Categories: Case Studies, Deliverability, General
2020/11/24 by Willem Stam.
PowerMTA & Managed Deliverability
Client case: MailPoet MailPoet was founded in 2011 in France with a simple mission: allow thousands of WordPress website owners to create and send emails from the comfort of their WordPress admin. MailPoet built a simple, intuitive, and rock solid solution to deliver their users’ emails on time, every time. Below you can read more […]
Categories: Case Studies, Deliverability, General, PowerMTA