High volume email delivery infrastructure need to comply with increasing requirements, such as email authentication, connection policies, accurate bounce handling and active complaint management. Any email system that does not keep up with these demands is likely to run into performance or deliverability problems. Postmastery helps with infrastructural challenges by providing turn-key email solutions or improving existing systems.
Deliverability issues such as high bounce rates, increased delivery times, junk foldering, or blacklisting can have a serious impact on your business. Because deliverability is largely based on reputation, or behavior in the past, it's best to stay ahead of problems. Because mailbox providers keep tightening their filters senders also need to improve constantly. Postmastery provides a comprehensive deliverability assessment and works together with the sender to resolve issues and implement improvements.
Often deliverability issues are only discovered long after a provider started blocking or an IP was blacklisted. How nice would it be if you are alerted when your IP reputation drops or when delivery KPIs exceed certain thresholds? Postmastery provides a cloud based monitoring solution that empowers deliverability teams with automatic reputation alerts and interactive delivery performance reports.
Many senders lack the expertise or the resources to look after the deliverability. Good postmasters are hard to find and may not be needed full time. Now you have the option to outsource the deliverability management to a team of experts. We partner with the sender, continuously monitoring the delivery and taking action when needed. So the sender can focus on the business.