2023/04/14 by Alex Irimia.
Improve Email Delivery with PowerMTA’s Defer-Job Setting
Email delivery is a critical aspect of any business's communication strategy. However, maintaining a good reputation for your email delivery IP can be a challenge, especially when using a shared IP with multiple customers. In such a scenario, the actions of one customer with a low reputation can adversely affect the entire queue, causing delays in email delivery for all customers. To overcome this issue, PowerMTA offers a powerful solution - the defer-job setting - that can help you manage your email delivery more efficiently, ensuring that your emails are delivered quickly and without any delays caused by blocked campaigns. In this blog post, we will discuss how to use PowerMTA's defer-job setting to improve your email delivery.
What is PowerMTA's Defer-Job Setting?
PowerMTA's defer-job setting is a configuration option that allows you to delay the delivery of blocked campaigns for a specified amount of time, while allowing the non-blocked campaigns to deliver without any delays. This is especially useful when you are using a shared IP and one of your customers receives an error message due to a low reputation, causing the email delivery to slow down for all customers.
The defer-job setting works by identifying specific SMTP error patterns and instructing PowerMTA to delay the delivery of emails that return these error messages for a certain period. This allows you to minimise the impact of low reputation senders on your email delivery, while still ensuring that their emails eventually get delivered.
How to Configure PowerMTA's Defer-Job Setting
Configuring the defer-job setting in PowerMTA is simple and can be done by adding the appropriate SMTP pattern to the PowerMTA configuration. Let's consider the example mentioned earlier, where one of the customers sends an email that returns the following error message:
"421 4.7.0 [91.199.xx.xxx] Our system has detected that this message is suspicious due to the very low reputation of the sending domain."
To delay the delivery of the blocked campaign for 1 hour, while allowing the non-blocked campaigns to go through as normal, you need to add the following SMTP pattern to the PowerMTA configuration:
reply /421 4.7.0 .* Our system has detected that this message is suspicious due to the very low reputation of the sending domain/ defer-job=1h
This tells PowerMTA to delay the delivery of any job/campaign ID that return the specified error message for 1 hour.
Benefits of Using PowerMTA's Defer-Job Setting
- Improved Email Delivery Speed: By using the defer-job setting, you can ensure that your email delivery is not affected by any senders with low reputation. Non-blocked campaigns will continue to be delivered without any delays, improving the overall email delivery speed for your customers.
- Better IP Reputation: Delaying the delivery of low-reputation campaigns helps to improve the reputation of your IP address, as it reduces the chances of your IP being flagged or blocked by receiving mail servers as a result of your passing legitimate mail and suspending problematic mail simultaneously.
- Enhanced Customer Experience: By using the defer-job setting, you can ensure that the majority of your customers' email campaigns are delivered quickly and efficiently when you have one problematic campaign, leading to a better customer experience and higher satisfaction levels.
- Increased Deliverability: By allowing the delivery of blocked campaigns after a specified delay, you can increase the chances of successful email delivery for all your customers, even those with a low reputation.
PowerMTA's defer-job setting can prove to be an invaluable tool for businesses looking to improve their email delivery performance. By using this setting, you can minimise the impact of low reputation senders on your email delivery, ensuring that your emails are delivered quickly and efficiently, without any delays caused by blocked campaigns.
If you are using PowerMTA for your email delivery needs, make sure to take advantage of the defer-job setting to enhance your email delivery performance and provide a better experience for your customers.
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