2024/06/21 by Olivier Moulene.
Enhancing Email Deliverability with Yahoo Sender Hub
In the ever-evolving landscape of email marketing, ensuring that your messages reach the intended recipients’ inboxes is paramount. Enter Yahoo Sender Hub, a platform designed to help email marketers and organizations optimize their email deliverability to Yahoo Mail users. Let’s explore what Yahoo Sender Hub is and what are its key features. What is Yahoo […]
Categories: Deliverability, General, ISP
2024/02/06 by Willem Stam.
Join us in Amsterdam and secure your discount.
Join us in Amsterdam on April 11th and 12th, 2024, for Postmastery Customer Day at Deliverability Summit: Postmastery Edition, in our hometown of Amsterdam! This event will focus on the critical challenges faced by enterprise senders and those managing their own email infrastructure. Please find here the full agenda. Steering Through Deliverability Challenges The Customer […]
Categories: Deliverability, General
2024/01/23 by Olivier Moulene.
Implement the List-Unsubscribe Header to Protect Your Email Deliverability
In our daily work, we still encounter missing List-Unsubscribe headers in emails. Reason enough to publish another BLOG post on this topic. It has become even more important recently since Google and Yahoo now include the list-unsubscribe mechanism among their requirements. What is a List-Unsubscribe header? When subscribers want to unsubscribe from a mailing list […]
Categories: Case Studies, General, PowerMTA
2023/12/14 by Yves-Marie Le Pors-Chauvel.
Google & Yahoo’s February Bulk Email Policies: A Guide to Compliance
On October 3rd 2023, Google and Yahoo introduced new requirements to fight spam! This is a major change for the email industry, while, for the first time, two of the biggest Mailbox Providers announced commonly that they will apply the same restrictions to bulk senders. Who is concerned about it? For Gmail personal accounts (Gmail.com […]
Categories: Authentication, Deliverability, General
2023/09/29 by Yves-Marie Le Pors-Chauvel.
SFR Postmaster(y) page
To help the sender community, we are very happy to share our experience collected over the past years, about Mailbox providers. This article is about a historic provider in France: SFR Grand Public (sfr.fr, neuf.fr, club-internet.fr, cegetel.net, numericable.fr, etc…). Postmastery integrates data from the aggregated Feedback Loop of SFR Grand Public, through its monitoring tool […]
Categories: Authentication, General, ISP, Postmaster(y) ISP pages
2023/09/28 by Maarten Oelering.
Making the Choice: On-Prem or ESPs?
In June of this year, we were in Prague as one of the proud sponsors of the Deliverability Summit. We also took part in a great panel discussion Expert Advice from Alice Cornell, Steve Tuck of Halon, Matthew Grove of Mailchimp and our own Maarten Oelering. The discussion focussed on owning your email infrastructure. https://vimeo.com/845510055/4570b89de8? […]
Categories: Authentication, Deliverability, General
2023/09/28 by Willem Stam.
Introducing The Postmastery Global Email Deliverability Benchmark Report: A Game-Changer For The Email Industry
We at Postmastery are excited to announce that we are in the process of creating our first-ever Global Deliverability Benchmark Report. By establishing such a report, we aim to assist our clients in Performance Benchmarking and Optimisation as well as Strategy Development. As the creators of this benchmark report, we plan to aggregate data from […]
Categories: Deliverability, General