We are pretty excited to announce the launch of Postmastery's brand new YouTube channel, what we hope will be a hub for insightful and engaging content on email deliverability. Our first uploads feature sessions from the very first Postmastery Day at the Deliverability Summit, held at The Rosarium in Amsterdam on April 11, 2024. This event was a great success, well over 100 people attended and it featured phenomenal international speakers and industry leaders. You will also find a presentation by Maarten Oelering during the Email Marketing Automation Summit (EMAS) 2024 in Amsterdam.

The new channel is already a treasure trove of knowledge for anyone interested in email deliverability, providing access to expert insights and discussions from the summit and EMAS. Here’s a glimpse of what’s already available:

1. Email Deliverability Experts Panel (Postmastery Day, April 2024)
This panel discussion brings together some of the brightest minds in email deliverability. The experts share their insights on the latest trends and best practices in the industry, offering valuable advice for improving your email campaigns. Whether you're an ESP, marketer, or email strategist, this panel is packed with actionable takeaways. This included Yves-Marie Le Pors-Chauvel, Alex Irimia, Laura Atkins and Jan-Pieter Cornet. Over 1 hour of great insight!

2. MTA Deep Dive with Leading Vendors (Postmastery Day, April 2024)
This deep dive session explores the technical aspects of Mail Transfer Agents (MTAs) with insights from leading vendors: GreenArrow, PowerMTA, KumoMTA and HALON. The discussion covers everything from optimizing MTA performance to handling large volumes of email traffic efficiently. This video is perfect for tech-savvy viewers looking to deepen their understanding of MTA infrastructure and its critical role in email deliverability. Senior figures from the MTA industry were all present and if an MTA figures in your tech stack this is an hour of your time well invested.

3.How to Manage a Growing ESP by Daniel Thorpe (Postmastery Day, April 2024)
Daniel Thorpe offers a masterclass on managing a growing Email Service Provider (ESP). As your business scales, so do the challenges of maintaining deliverability and customer satisfaction. Daniel shares his experiences and strategies for navigating these challenges, making this session a must-watch for anyone involved in managing or growing an ESP. If you have thought about launching an ESP or migrating infrastructure, 25 minutes of time would be well invested in this session.

4. How Google and Yahoo are Changing the Rules for Email by Maarten Oelering (EMAS, June 2024)
In this session, our very own Maarten Oelering delves into the evolving landscape of email policies and how major players like Google and Yahoo are setting new rules. Understanding these changes is crucial for maintaining high deliverability rates and avoiding the dreaded spam folder. Maarten provides a comprehensive overview of what these changes mean and how to adapt your strategies accordingly. A quick watch at less than twenty minutes.

What's Next?

Our YouTube channel is set to grow with more content from Postmastery Day and other events. We aim to build a comprehensive library of videos that provide valuable insights into all aspects of email deliverability. Be sure to subscribe and hit the notification bell to stay updated with the latest uploads.

The launch of our YouTube channel marks a new chapter in our commitment to sharing knowledge and fostering a community of email deliverability professionals.

We invite you to explore the content, engage with us in the comments, and share your thoughts and experiences.

Stay tuned for more videos and updates, and thank you for being a part of the Postmastery community!

Visit our YouTube channel and start watching now!