Email Deliverability Insights, Tips & Monitoring Strategies

Improve Email Delivery with PowerMTA’s Defer-Job Setting

Email delivery is a critical aspect of any business’s communication strategy. However, maintaining a good reputation for your email delivery IP can be a challenge, especially when using a shared IP with multiple customers. In such a scenario, the actions of one customer with a low reputation can adversely affect the entire queue, causing delays […]

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Categories: Authentication, Deliverability, General, PowerMTA

Postmastery joins Signal Spam

Postmastery is becoming a member of Signal Spam to ensure our clients have maximum visibility into reputational threats and complaints emanating from the french eco-system. Signal Spam is a non-profit organisation dedicated to fighting against electronic messaging abuse, including spam, phishing, and malicious email content. It was founded in 2005 and is based in Paris, […]

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Categories: Authentication, Deliverability, General

Outlook Postmaster(y) page

IMPORTANT UPDATE 02/04/2025: Outlook announced on their Community Blog that they will enforce requirements for High Volume sender starting May 5, 2025. To help the sender community, we are glad to share our experiences collected over the years with some ISPs. This page concerns Outlook.com, whose webmail is one of the most widely used in […]

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Categories: Authentication, Deliverability, ISP

Warming sender reputation fast and getting it right!

Warming IP and domain reputation does not need to take months – there are many things you can do to speed up the process. Even a large enterprise sender can warm a range of IPs and domains in weeks. Proper preparation, planning and tools are essential to warm up your sender reputation. Enterprise senders often […]

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Categories: Case Studies, Deliverability, General

PowerMTA & Managed Deliverability

Client case: MailPoet MailPoet was founded in 2011 in France with a simple mission: allow thousands of WordPress website owners to create and send emails from the comfort of their WordPress admin. MailPoet built a simple, intuitive, and rock solid solution to deliver their users’ emails on time, every time. Below you can read more […]

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Categories: Case Studies, Deliverability, General, PowerMTA

PowerMTA 5.0: Using a proxy for email delivery

One new thing we are particularly excited about is PowerMTA 5.0 support for forward proxies: this allows delivery from IPs which don’t need to be co-located on the same server or subnet. In this blog post, we will explain this with a few use cases and introduce Postmastery’s MTA proxy for a ready-to-go solution. Use […]

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Categories: Authentication, Deliverability, General, PowerMTA

Google Postmaster Tools (GPT) unlocked via Postmastery Delivery Analytics

Postmastery took an important step in their objective to monitor all relevant email delivery metrics in one application: adding Google Postmaster Tools data. What is Google Postmaster Tools (GPT) For senders that monitor their reputation, Google Postmaster Tools (GPT) is an important resource. For those who haven’t yet heard about it, GPT is a website […]

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Categories: Authentication, Deliverability, General

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