More companies want a self-hosted email tool

Increasingly more companies are considering having their own email infrastructure to handle bulk emails. GSMWEB.NL, the largest independent mobile competitor in the Netherlands, now operates entirely with an ‘on premises’ email solution as well.

At present, 70% of companies that do marketing or send process related emails use an ESP. In some of these cases, it would be worthwhile for the companies to consider an internal system, and particularly so for companies where the number of emails is increasing sharply.


GSMWEB.NL sends tens of thousands of emails every day and lower costs were the deciding factor to migrate to a self-hosted email tool. CEO Joost Bruining explains. “If the volume increases, it certainly pays to have your own email solution. Postmastery helped us choose the best software and hosting platform. Our system is based on the email delivery gateway PowerMTA with Interspire at the front-end. By combining this solution with Postmastery’s email delivery expertise, we are confident that we have the best delivery for our marketing and process related emails.””

Many email senders are unnecessarily wary

Willem Stam, COO at Postmastery, believes that many companies are unnecessarily wary of setting up their own infrastructure. “Up to now we have supported dozens of companies with an ‘on-premise’ email solution and everything has gone and is going well. With the right tools and knowledge, on-premise is an option.”

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