2025/01/07 by Willem Stam.
GivingTuesday 2024: Record-Breaking Email Campaigns with Engaging Networks
GivingTuesday is a key date for nonprofits and charities to engage supporters and drive crucial fundraising efforts. For many organisations, it’s one of the busiest days of the year, requiring platforms like Engaging Networks to scale efficiently to handle massive email volumes. In 2024, Engaging Networks rose to the challenge, delivering record-breaking results through careful preparation and collaboration.
About Engaging Networks
Engaging Networks, a Postmastery client is an innovative online fundraising and campaigning platform empowering nonprofits to amplify their missions. With cutting-edge tools for email marketing, fundraising, advocacy, eCommerce, memberships, and events, Engaging Networks ensures its clients—charities and NGOs worldwide—can achieve their goals. With email at the heart of their operations, Engaging Networks enables their clients to scale campaigns seamlessly, even during peak periods like GivingTuesday.
The Challenge
GivingTuesday is the nonprofit equivalent of Black Friday, with a massive surge in email sends aimed at inspiring donations. For Engaging Networks, this means their platform must support tens of millions of emails sent in a single day, with no delays, delivery issues, or reputation damage. As in previous years, Engaging Networks partnered with Postmastery to ensure exceptional email deliverability, leveraging our expertise to meet this critical moment with confidence
2024 GivingTuesday Results
This year, Engaging Networks achieved phenomenal outcomes.
- Total donations raised: $17.7 million (+21% YOY)
- Total emails sent: 88.2 million
- Bounce rate: Exceptionally low at 0.33%
- Gifts processed: 169,000 (+4% YOY)
- Average gift amount: $111 (+23% YOY)
- Peak performance: $8.5 million raised between 4 PM and 10 PM ET
Gwynne Dixon, Development Operations Engineer at Engaging Networks, shared:
"I wanted to say a huge thank you to Syed and Olivier for their help again this year on GivingTuesday. We’ve beaten all records for donations with 21% growth year-on-year, which is more than we could have possibly hoped for. The insight the Postmastery app and your team provides us is a huge part of what enables us to achieve these records, and we're all very thankful for the additional support you provide us at this time of year."
How we helped make it happen
Engaging Networks' success is the result of meticulous planning, advanced infrastructure, and collaboration. This year we put EngagingNetworks team in driving position so that they are fully independent and take actions while we monitored their activities from a distance.
- MBP Analysis - analysed behaviour of certain providers and applied specific settings to make sure the delivery is consistent instead of a complete pause, this helped achieving maximum delivery rate. Almost all messages were delivered with no or short delays.
- Deliverability Optimisation: Postmastery helped fine-tune Engaging Networks' MTAs to maximise speed and reliability, utilising custom configs to reroute queues from VMTA so that all mail is delivered as swiftly and efficiently as possible.
- Enhanced Authentication: - We ensured that all the senders had full domain alignment in the SPF, Sender From and DKIM.
- Proactive Monitoring: Real-time insights from the Postmastery app enabled Engaging Networks to identify and mitigate potential issues before they could impact performance.
Looking Ahead
Postmastery and Engaging Networks have worked together for over a decade, and 2024’s GivingTuesday results underscore the strength of this partnership. As email continues to play a pivotal role in nonprofit fundraising, we are committed to helping Engaging Networks and their clients achieve new heights of success. You can join us at Deliverability Summit 2025 The Postmastery Edition to hear more from Gwynne about the unique challenges posed by the third sector using email at scale.
Conclusion
GivingTuesday 2024 was a record-breaking year for Engaging Networks and their clients, with unprecedented donations, exceptional deliverability, and flawless performance. We’re proud to have supported their journey and look forward to continuing this partnership to empower nonprofits worldwide
Comments are closed.
There are many more interesting blogs by category for you to read.
Categories
Featured