2016/07/22 by Willem Stam.
Turnkey email solution based on Interspire and PowerMTA
If you are considering an ‘on-premise’ email marketing solution, there are many options to choose from. One option is to choose a software vendor that provides the necessary components. The advantage of doing this is that the campaign front-end, MTA and bounce/complaint management, is included in an integrated solution. But these solutions are very expensive, often above $50K. Another option is to choose a separate campaign ‘front-end’ and a separate ‘MTA’ for the job and to integrate them in a ‘best-of-breed’ email marketing solution.
Over the last couple of years, Postmastery has regularly implemented a combination of Interspire and PowerMTA. The set-up includes additional ‘Postmastery components’ to enable integrated bounce processing and integrated compliant processing. We also tweaked Interspire to triple its sending speed. To integrate external databases, we developed Interspire add-ons to automatically import subscribers and automatically export bounce/open/click data.
In this way we provide a solution that is more cost effective than single vendor solutions. With our setup and customization services, we provide our clients a turn-key email solution that requires no more effort than specifying their needs.