Case study Xsarus: reliable email is crucial

Xsarus is a supplier of web applications and e-commerce applications, both of which need a well-oiled email system. Xsarus has found the solution by obtaining a PowerMTA based, bulk email sending system, says Xsarus partner Bram Hoekman. “We used to work with Postfix, a popular mail server. One of Postfix’s advantages is that it is […]

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Categories: Case Studies

Email domain best practices

Domains in emails are important for identification, trust and reputation. But emails can embed many domains used for different purposes. They are listed below: IP hostname Envelope sender domain From header domain Reply-To header domain Sender header domain Message-ID domain DKIM signing domain Image URI domain(s) Link URI domain(s) This post provides some background on […]

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Categories: Deliverability

What DMARC means for you

A week ago a DMARC went public causing a tidal wave of publicity, discussion, and fuzz. Many senders are now asking what they should do with it. In this post I will try to put things in perspective, so senders can judge better what DMARC means for them. First of all, DMARC is not something […]

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Categories: DMARC